And the number one reason why my sales letters work:
#1: You Become What You Write
And What You Write Becomes You
We become what we think about most. And if we're writing again and again in our sales letters and E-mails that we are professional, reliable, and can be counted on to deliver the right product at the right price we are doggedly compelled to live up to these claims. That's why “What you say tends to vaporize and what you write tends to materialize.”
Whether you know it or not, your sales style is your inescapable calling card. It immediately announces who you are, how you feel, and what you expect from yourself as well as others. Well-written sales letters and E-mails are the most elegant example of form following this function.
These proven messengers do a job that no salesperson can do by him or herself. And best of all, you simply do what it takes to get them into your customer's “in-box.” They get no commissions, turn in no expense account and steal none of your thunder.
Sales are often won or lost in the management of the small details.
Details you don't want to be bothered with—details you might otherwise miss—but are often revealed when you put your thoughts and observations in writing.
It would be quite realistic to suggest that everyone involved in selling could profit equally from my approach. This is not brilliance, intuition, or voodoo. It's a proven formula for success. And a “can't-fail” system for developing your own, unique winning selling strategy.
Good luck and good selling,
We become what we think about most. And if we're writing again and again in our sales letters and E-mails that we are professional, reliable, and can be counted on to deliver the right product at the right price we are doggedly compelled to live up to these claims. That's why “What you say tends to vaporize and what you write tends to materialize.”
Whether you know it or not, your sales style is your inescapable calling card. It immediately announces who you are, how you feel, and what you expect from yourself as well as others. Well-written sales letters and E-mails are the most elegant example of form following this function.
These proven messengers do a job that no salesperson can do by him or herself. And best of all, you simply do what it takes to get them into your customer's “in-box.” They get no commissions, turn in no expense account and steal none of your thunder.
Sales are often won or lost in the management of the small details.
Details you don't want to be bothered with—details you might otherwise miss—but are often revealed when you put your thoughts and observations in writing.
It would be quite realistic to suggest that everyone involved in selling could profit equally from my approach. This is not brilliance, intuition, or voodoo. It's a proven formula for success. And a “can't-fail” system for developing your own, unique winning selling strategy.
Good luck and good selling,
Copyright © 1992-2007 Thomas J. Bryan
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Copyright © 1992-2007 Thomas J. Bryan
This site is protected by copyright and trademark laws under U.S. and international
law.
All Rights Reserved.