The top 10 reasons why my sales letters will sell you more stuff!
#2: Strategic Writing Will Change
Everything About Sales As You Know It
Selling is dead. What I mean when I say selling is dead is that the idea of going out and selling someone something is on its way out. Selling has a connotation of when I win you lose. Indeed, the very definition of the word selling basically means to “persuade by the use of words alone.” And persuade implies you are convincing someone to do something he or she doesn't necessarily want to do...It's the old saying, “If I'm happy with it, I bought it; if I'm unhappy with it, I was sold it.”
One of the purposes of this Web site is to stop you from selling and, in turn, start selling more. You may think this sounds crazy, but hear me out.
When you are selling by words alone, as you are in sales letters and E-mail, you may quickly realize that some of the strategies, motivations, and concepts you are using, do not read well when you put them in writing. In fact, what I've learned by writing and rewriting literally thousands of sales letters, is that any words—or string of words—used to “persuade” someone to do something he or she doesn't necessarily want to do, does not read well. And I guarantee you, if they do not read well, they will not sound any better to your prospects or customers when you vocalize them.
Over the years I've discovered that all people love to buy, but they hate to be sold. And I had to write hundreds of dud—read persuasive—letters before I finally learned this little secret. And by simply analyzing which of my letters were duds and which worked, I quickly discovered a pattern. I discovered that I needed to break away from industry traditions. I needed to stop persuading and stop convincing. Rather, I needed to help my customers buy what's right for them—I needed to become their assistant buyer.
Good sales people provide customers with something that is needed to solve a problem.
When you recognize this problem and address it in compelling sales letters and E-mails, instead of trying to persuade, you'll have an extraordinary opportunity to help the buyer buy. And you will sell more than you ever thought possible.
Good luck and good selling,
Selling is dead. What I mean when I say selling is dead is that the idea of going out and selling someone something is on its way out. Selling has a connotation of when I win you lose. Indeed, the very definition of the word selling basically means to “persuade by the use of words alone.” And persuade implies you are convincing someone to do something he or she doesn't necessarily want to do...It's the old saying, “If I'm happy with it, I bought it; if I'm unhappy with it, I was sold it.”
One of the purposes of this Web site is to stop you from selling and, in turn, start selling more. You may think this sounds crazy, but hear me out.
When you are selling by words alone, as you are in sales letters and E-mail, you may quickly realize that some of the strategies, motivations, and concepts you are using, do not read well when you put them in writing. In fact, what I've learned by writing and rewriting literally thousands of sales letters, is that any words—or string of words—used to “persuade” someone to do something he or she doesn't necessarily want to do, does not read well. And I guarantee you, if they do not read well, they will not sound any better to your prospects or customers when you vocalize them.
Over the years I've discovered that all people love to buy, but they hate to be sold. And I had to write hundreds of dud—read persuasive—letters before I finally learned this little secret. And by simply analyzing which of my letters were duds and which worked, I quickly discovered a pattern. I discovered that I needed to break away from industry traditions. I needed to stop persuading and stop convincing. Rather, I needed to help my customers buy what's right for them—I needed to become their assistant buyer.
Good sales people provide customers with something that is needed to solve a problem.
When you recognize this problem and address it in compelling sales letters and E-mails, instead of trying to persuade, you'll have an extraordinary opportunity to help the buyer buy. And you will sell more than you ever thought possible.
Good luck and good selling,
Copyright © 1992-2007 Thomas J. Bryan
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law.
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Copyright © 1992-2007 Thomas J. Bryan
This site is protected by copyright and trademark laws under U.S. and international
law.
All Rights Reserved.