#3: Time Is Money! Sales Letters Make One Minute, Do The Work Of Many

The most precious commodity you have is time. That means the better you control your time, the better you control your productivity. In fact, any salesperson that uses their time best will almost always finish at the front of the pack. And the facts are clear; proven sales letters and E-mail will make one of your minutes do the work of many.

For example, you can write 20 virtually identical prospecting letters, simply by changing the addressee, in the time it takes you to drive from one prospect to another. Moreover, like newspapers and magazines, your sales letters are often passed on and read by others.

The increased emphasis on time management—which has spawned a virtual industry of new-age thinkers and self-improvement paraphernalia—is no doubt the result of a growing need among salespeople to make better use of their time.

Effective sales letters and E-mails are the simplest timesaving paraphernalia I've ever found. They quickly and easily get—and keep—your name in front of prospects and customers alike.

Done repeatedly throughout the buying cycle, this not only saves you time, it serves to create a market awareness and establishes you as a “player” in the mind of the decision maker. This is important because my research has shown that name recognition gives buyers a certain comfort level when awarding business to suppliers. It's the principle of “people do business with people they know.”

Newsflash: Early bird still gets worm.

The facts are clear, proven sales letters and E-mail are the most time-efficient ways to ensure that you make contact with as many opportunities as possible.

Good luck and good selling,

   

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