#4: The Art Of Being Unique

The first step to getting ahead of your competition is to get closer to your customers. And one of the nicest things about proven sales letters and E-mail is they are personal and each one will put you a step ahead of the competition.

People enjoy receiving personal mail. The recipient knows that the mail is for his or her sole consideration. The message is therefore viewed as personal, intimate, and exclusive.

It's a level of service that's unexpected, delivered at random, and out of the ordinary.

It generates word-of-mouth advertising, builds customer loyalty, creates pleasant memories, and leaves the customer feeling good.

Successful salespeople recognize that sales begin and end with people. Corporations don't hold negotiations, people do. Sales is a human institution that serves people, not solely a money making organization. And, unlike most other mediums, proven sales letters and E-mails are not viewed as another form of advertising, but as a form of service to a valued customer.

Done right, every sales letter or E-mail contributes to building a positive, long-term personal relationship.

Good luck and good selling,

Copyright © 1992-2007 Thomas J. Bryan
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