#6: Brain Food! Nourish Your Mind With Words

You're not dressed for success until your vocabulary is as well polished as your shoes.

Every word you say affects what customers and prospects alike think of you. A strong vocabulary signifies intelligence and authority. The more eloquently you speak, the more others view you as having good judgment and discrimination.

The more value they place on you and your ideas. The more apt they are to listen to and comply with your ideas and wishes.

My experience with writing proven sales letters has taught me that when you put your thoughts in writing, as you do in a sales letter, you do it one word at a time. This allows you to reread them, rearrange them, study them, analyze them, and thus, use your words with precision and power. And best of all, once written, no matter what your vocabulary was before, they are now retained and easy to use eloquently in your speaking vocabulary.

The simple act of writing sales letters will empower you to add hundreds of new words to your vocabulary, words that will impart precision and vitality to your conversations and make everyone who listens know instantly that you are worth listening to.

Let this be your wake-up call; every day you work with words yet using them properly is the most neglected of selling skills.

Good luck and good selling,

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